CAAMP – that awkward acronym that we all secretly loved to hate – is officially no more.
As of today, the Canadian Association of Accredited Mortgage Professionals will be known as Mortgage Professionals Canada.
The rebranding of Canada’s largest mortgage association is the result of months of work and consultation with key stakeholders, including members, board members, staff and government.
“We heard loud and clear from members that our name wasn’t a good fit,” said Samir Asusa, Senior Vice President, CFO and interim CEO of the renamed organization. “Changing our brand accomplishes at least three key things: 1) Mortgage Professionals Canada better aligns and represents our entire membership. 2) It provides us with a brand that consumers can easily understand and associate with the broker channel. 3) Internally, the new name reminds us that we work each day for the benefit of our members – not for an entity such as an association or institute.”
Full article here: http://www.canadianmortgagetrends.com/canadian_mortgage_trends/2015/11/13686.html
